Printech Archives, March 1997: Sales/Marketing Techniques for Waste Reduction

Sales/Marketing Techniques for Waste Reduction

Robert Gifford (
Mon, 10 Mar 1997 14:35:38 +0000


Here's an inquiry directed to Debra Kramer from the PNEAC home page .
-Bob Gifford

Our company is a member of PIASO and we are working with PIASO
to develop an environmental pollution prevention techniques manual for
lithographic printers in southwest Ohio. Much of our focus has been on
very specific printing process techniques and alternatives. However, I
would like to include a section on "sales/marketing practices" that can
contribute to waste reduction in the printing process. For example,
salesmen utilizing a standard checklist to ensure that all of the
customer/paper requirements are identified and confirmed prior to first
production or improving communication systems of customer specification
changes. Has there been any guidance, publications, technical papers,
etc. on this issue? It seems that a great deal of paper waste, labor
waste, etc. can be prevented up front.
Thanks in advance for any input.



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